Author: LUKY HU
         Middle East guests finally intend to take the silk scarf samples, although we have known each other for many years, early in the morning often in WeChat greetings good morning, but not in the silk scarf customization of the large single cooperation, the two sides have recently begun to cooperate with the intention of the two sides, the past two days also put the five scarf samples sent to his freight forwarder in Shenzhen.

         Guests repeatedly emphasized to receive the scarf samples on the 25th, I was two days ahead of the 19th shipment, the last one was sent yesterday, with China's developed logistics, next day delivery is not a problem, not to mention so much time.
       In fact, the cooperation with this guest is not smooth, because she does not specialize in the scarf business, the scarf is not very knowledgeable, this cooperation is purely because of years of communication to build up trust, as well as he happened to meet a need for accessories in their own domestic guests.

The customer only gave a few descriptions
1: His client needed a top quality silk scarf.
2: The silk scarf could wrap around the head and neck.
3: It needed to have an element of the sea or a boat;

       But the silk scarf was customized with the necessary elements needed:
       Size is not available, material is not available, gram weight is not available, there is no sample, there is no original design manuscript of the other party, and there is no specific price range for reference, after all, high quality and top quality is also a fuzzy concept, and each person's definition is different. Greatly increased my side of the workload, but because there is a foundation of trust, I also reluctantly                   

 

       according to his requirements to find samples that meet.
       here are actually two problems with such a claim and request:

First: the guest's color preference is not known, material preference is not known, pattern preference is not known.

Second: the specific acceptable price of the guest is not clear, after all, different prices correspond to different qualities.

        This is undoubtedly in the riddle, could be in the range of one meter search, now need to be in the range of a hundred meters or even thousands of meters inside the search.
         According to the guest's request I found some pictures of silk scarves to the guest to see, the guest and our product map to his guests, and finally heard the price, the guest felt unacceptable, so you see, for the definition of the top is a very fuzzy concept, fuzzy also means that the cost of communication increases. The second guest limited the price range.

         According to the guest's request we have done in their own existing goods as well as scarf style search, found that there is a particularly difficult to meet the guest's problem, the guests want silk, but silk 30-40 yuan in stock, and meet the ocean pattern did not find, find and meet the material requirements and patterns, but also does not meet the requirements of the guest's price range, so the samples sent can only meet the needs of two of them.

         Network sales in addition to color difference, in fact, the pattern is still easy to confirm the part of the size of the weight is also easy to confirm the part of the two sides, and the quality is the most no way to reach a consensus between the two sides to confirm the part, which is the necessity of sending samples.

        especially the customization of the large single, send samples is also a necessary part of us, especially in international trade, the cost of this inconsistent consensus is more expensive, send samples to the guests to meet the requirements of the satisfaction and Protection, but also a kind of self-protection of our business, after all, there are samples of the standard confirmation, but also for the subsequent evaluation of the quality of the goods to determine a standard.

 

相关链接：

1：Some stories of sailing nautical elements scarf

https://womanscarf.com/blogs/news/some-stories-of-sailing-nautical-elements-scarf

2:LV US Sailing Race Nautical Collection Silk Scarf

https://womanscarf.com/blogs/news/lv-us-sailing-race-nautical-collection-silk-scarf

                                                   作者：LUKY HU
         中东的客人终于打算拿丝巾样品了，虽然认识了很多年，一大早经常在微信上问候早安，但是并没有在丝巾定制的大单上合作过，最近双方都有开始合作的意向，这两天也把5款围巾的样品发给了他在深圳的货代。
客人反复强调要在25号收到丝巾样品，我前面两天是19号发货的，最后的一款是昨天发出的，以中国的物流发达，次日达都不是问题，更不要说这么充足的时间了。
实际上和这个客人的合作并不算顺畅，因为她并不是专门做围巾生意，对围巾也并不是很懂，这次的合作纯粹是因为多年沟通建立起来的信任，以及他在自己国内刚好遇到了一个需要配饰的客人。
客人只给了几个描述
1：他的客人需要顶级品质的丝巾
2：丝巾可以裹住头和脖子。
3：需要有海洋或者船的元素；

       但是丝巾定制需要的必备要素：
尺寸没有，材质没有，克重没有，没有样品，也没有对方的设计稿件原稿，也没有具体的价格区间参考，毕竟质量高和顶级也是一个模糊的概念，每一个人的定义都不同。大大增加了我这边的工作量，但是因为有信任基础，我也就勉为其难的按他的要求寻找符合的样品。
这样的诉求和要求其实会有两个问题：
第一：客人的颜色偏好不知道，材质偏好不知道，图案偏好也不知道。
第二：客人的具体能接受的价格也不清楚，毕竟不同的价格对应不同的品质。
这无疑于猜谜，本可以在一米的范围内搜索，现在需要在百米甚至千米的范围里面搜索。
         按客人的要求我找了一些丝巾的图片给客人看，客人又把我们的产品图转给了他的客人，最后一听价格，客人觉得接受不了，所以你看，对于顶级的定义是一个非常模糊的概念，模糊也就意味着沟通成本增加。第二次客人限定了价格范围。
按客人的要求我们在自己的现存货品以及已经做过的围巾款式搜索，发现有一个特别难以满足客人的问题，客人要真丝，但是真丝30-40元的有现货，并符合海洋图案的没有找到，找到又满足材质要求和图案的，又不符合客人的价格区间要求，所以发的样品只能是满足其中两项需求。
         网络销售除了色差之外，其实图案还是容易确认的部分，尺寸克重也是双方容易确认的部分，而质量是最没有办法双方达成共识确认的部分，这也就是发样品的必要性，尤其是大单的定制，发样品也是我们必须的一环，尤其是国际贸易，这个共识不一致的成本更高，发样品是对客人诉求的满足和保护，也是我们商家的一种自我保护，毕竟有样品标准的确认，也为后续的大货质量评定确定一个标准。